The Humble Jacket Potato: A Street Food Classic with a Rich History

When you think of comforting street food, few dishes match the simple yet satisfying jacket potato. Crispy on the outside, soft and fluffy on the inside, and topped with endless flavor combinations, the jacket potato has traveled through time and cultures to earn its spot as a beloved meal.

Where It All Began

The story of the potato itself begins in the Andes Mountains of South America, where potatoes were first cultivated over 7,000 years ago. Spanish explorers introduced them to Europe in the 1500s, and soon after, the potato became a staple in diets across the continent.

The concept of the “jacket potato” — baking the potato whole with its skin intact — became popular in Britain during the 19th century. It was cheap, filling, and easy to cook over open fires or in makeshift ovens. Street vendors sold them piping hot to workers and passersby, often wrapped in paper to keep hands warm during cold London nights. In fact, jacket potatoes were considered a practical meal for the working class during the Industrial Revolution.

A Street Food Favorite

In modern times, the jacket potato has become a staple at markets, festivals, and food trucks in the UK and beyond. Street food vendors have elevated it from a simple baked potato into a canvas for bold flavors — from classic butter and cheese to hearty toppings like chili, curry, pulled pork, or fresh veggies.

One fun fact: in London’s Covent Garden in the early 1800s, it’s said that jacket potato sellers could serve over 10 tons of baked potatoes in a single night during winter. It wasn’t just a meal — it was an experience, a comfort, and a way to bring people together.

Why It Endures

What makes the jacket potato so special is its versatility. It can be rustic or gourmet, vegetarian or meat-packed, quick street food or a sit-down meal. Plus, eating the potato with the “jacket” (skin) adds extra nutrients like fiber and potassium.

Today, the jacket potato continues its journey, adapting to modern tastes while staying true to its roots: a warm, satisfying dish that feels like comfort in every bite.

🥔 Toppings & Drinks Through the Ages

At CJ's Jacket Potato

We’re proud to carry on this tradition reimagining the classic jacket potato with creative toppings and global inspiration while honoring its humble beginnings as a street food icon.